Lakshminarayanan Vijayaraghavan XR Software Engineer
Tiktok Effect House
Effect House is a powerful AR tool that makes it easy to create, publish, and share high-quality augmented effects for TikTok. Made with both beginner and advanced designers and developers in mind, Effect House empowers creators to build interactive experiences for TikTok users around the world. As a lead and founding engineer of the team and the product, I was responsible multiple core features of the product such as Preview Service, Asset Library, Asset studio, Creator Rewards etc.
Effects
Key Features
Role : Lead Engineer
Description:
The Asset Library serves as a valuable public feature within TikTok's Effect House, fostering content sharing and collaboration within the community. The user will be able to open the asset library, browse and import assets into the tool. The asset libraries contain various categories ranging from 2D to 3D and even visual scripting related assets.
As lead engineer, I was responsible for building Asset library pipeline in Effect House. From creating import/export pipeline for prefabs, to export the assets as ready-madge package to be consumed by Asset Library. Asset library helps distribute pre-made packages that helps users kick start their development journey and submit effects with faster development time
Asset Library
Asset Studio
Role : Lead Engineer
Description : In recent months, AI models and chat GPT have gained significant popularity for their ability to empower developers and end users in creating powerful and customized software solutions. Recognizing the potential of these technologies, we are excited to introduce AI-assisted asset generation as part of our content creation tools in Effect House. Asset Studio allows users to generate assets based on their text input. Gone are the days when artistic skills and expertise were prerequisites for creating captivating visuals. With Asset Studio, we can now generate custom 2D face mask assets simply by making a request using text.
Role : Lead Engineer
Description:
Creators can now get various rewards and badges depending on their expertise and completion rate of activities in Effect House. In addition to bonus badge, the users also have a chance to sign up for monthly challenges and win real cash awards. The badges range from various levels from Bronze to Diamond. Each stage has a different set of requirements that the user has to complete.
Creator Rewards
Patents:
Filed 5 Patents for effect house. 2 granted and 3 pending currently.
1. US-11842190-B2 SYNCHRONIZING MULTIPLE INSTANCES OF PROJECTS (Granted)
2. US-12002491-B2 VISUAL EFFECT DESIGN USING MULTIPLE PREVIEW WINDOWS (Granted)
+3 Patents currently pending
Media
https://techcrunch.com/2022/04/12/tiktok-launches-its-own-ar-development-platform-effect-house/
https://techcrunch.com/2023/08/31/tiktoks-effect-house-ar-development-platform-exits-beta/
https://www.influencerintelligence.com/blog/TVc/what-is-tik-toks-effect-house
https://newsroom.tiktok.com/en-us/effect-house
https://www.theverge.com/2023/11/16/23963772/tiktok-effect-house-filters-mobile-app-creator
https://www.tiktok.com/@effecthouse?lang=en